Beth Fossen joined the Marketing Department at Indiana University's Kelley School of Business in July 2016. She earned her Ph.D. in Marketing at Emory University. Prior to joining academia, Fossen worked as a political consultant and campaign manager.
Spending on political advertising is setting records in the midterm elections. But evidence shows that negative messages might discourage voters from casting ballots altogether. As the 2022 midterms get closer, political attacks in campaign advertisements are on the rise. In November, Rep. Paul Gosar shared an anime cartoon video showing him physically attacking Rep. Alexandria […]
