Author

Beth Fossen

Beth Fossen

Beth Fossen joined the Marketing Department at Indiana University's Kelley School of Business in July 2016. She earned her Ph.D. in Marketing at Emory University. Prior to joining academia, Fossen worked as a political consultant and campaign manager.

COMMENTARY

Name-calling in politics grabs headlines, but it could backfire in the 2022 midterm elections

By: - September 26, 2022

Spending on political advertising is setting records in the midterm elections. But evidence shows that negative messages might discourage voters from casting ballots altogether. As the 2022 midterms get closer, political attacks in campaign advertisements are on the rise. In November, Rep. Paul Gosar shared an anime cartoon video showing him physically attacking Rep. Alexandria […]