cognitive psychology


Cognitive biases and brain biology help explain why facts don’t change minds

BY: - August 12, 2022

By Keith M. Bellizzi, University of Connecticut “Facts First” is the tagline of a CNN branding campaign which contends that “once facts are established, opinions can be formed.” The problem is that while it sounds logical, this appealing assertion is a fallacy not supported by research. Cognitive psychology and neuroscience studies have found that the […]