public money

JobsOhio has a $50M ad campaign, but how does it measure success?

BY: - April 11, 2022

In Austin, New York, Boston, Chicago, Seattle, L.A. and San Francisco, economic developer JobsOhio has embarked on a $50 million advertising campaign to spread a message: Ohio is also a great place to live and operate a business, only it’s a lot cheaper than where you are. “Keep Austin Weird,” says a billboard in that […]